(970) 382-8147

2855 Main Ave, Suite A102, Durango CO


Health and Life Insurance

Delta Dental Plans

VSP Vision Care Plans

Travel Insurance

Welcome to Jay Short Insurance

Health & Life Insurance Simplified

Serving Durango since 1986

Meet our professional team

Jay Short Insurance is a father & daughter insurance team, serving Durango since 1986. As Health & Life Insurance Brokers, we specialize in Medicare, Group Business Policies and Individual Policies.


I graduated from Fort Lewis College a long time ago and managed to build my life and career here in Durango. My wife, Sally Short, and I have two grown children- Merida and Dane, and a new granddaughter Juniper. As one of the most respected Health Insurance Brokers in town, I represent hundreds of individuals and dozens of group plans. The majority of my business is referral based.

As an outdoor enthusiast you can find me out on the bike trails, on the river kayaking, or up on the slopes during my free time.

Born and raised right here in Durango, I love working with my family business. I graduated from Fort Lewis College with a double major in Spanish and Sustainable Development in 2003. I became licensed to sell Life and Health Insurance in 2005 and joined my father’s Agency. My husband Bruce and I absolutely love spending time outdoors on two wheels or skis with our daughter Juniper. I am an owner of the agency, an active member in the community, and appreciate our long standing client relationships.

Born and raised in Santa Fe New Mexico, I have been a resident of the southwest my entire life, Settling in Durango in 1990 to attend Fort Lewis College. I majored in Business Administration at Fort Lewis College & married my college sweetheart Shona. Thanks to her I am a dedicated family man and the father of two young men. I have been a business owner and outdoor sports enthusiast all my life. The opportunity to work with Jay and Merida was an opportunity not to be missed as they share similar life values. Through my life I have participated in many outdoor activities- I enjoy time on a bicycle, on the snow, in whitewater and with wind sports. I am active in local charitable organizations and enjoy giving back to the community and helping those in need.

Simple steps to stay protected

Health Insurance Brokers

Being “Brokers” means that we represent lots of companies and are able to shop the market and get our clients into the best policy options.

Medicare, Individual & Group

Our product offerings include Health Insurance (Medical, Dental, Vision) and Term Life Insurance for individuals (including Medicare) and businesses (ICHRA and Traditional Group Plans).

ICHRA Specialists

Business owners can offer individual coverage health reimbursements for their employees.

What our clients say

At Jay Short Insurance, we love our clients. See what they have to say.

See Our Partners

We are Connect for Health Colorado certified brokers and enroll hundreds of clients on Affordable Care Act (ACA) compliant plans, offering income-based subsidies when applicable.

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